From Threat to Opportunity: An Action Plan to Diversify and Increase Competitiveness for Canada’s Red Meat Industry
The Canadian Meat Council (CMC) is the national voice of Canada’s meat industry, representing the entire value chain of red meat production in Canada, including all beef and pork sold internationally. Serving more than 90% of the sector, CMC advocates for over 162 federally licensed manufacturing, services, distribution, and retail members. The Canadian red meat industry contributes over 20 billion dollars to the economy and supports 300,000 jobs across the country.
CMC members feed Canadians, drive rural economies, and demonstrate global leadership in agri-food excellence. Members operate in communities that rely on the stability and vitality of an integrated North American meat industry. Products often cross the border 3-5 times, from livestock to packaging, before ending up on a dinner plate. In 2023, Canada’s total red meat trade with the U.S., including imports and exports of hogs, pork, cattle, and beef was CAD $11.1 billion. This number is supported by an even larger figure which captures the packaging, equipment, and ingredients that feed into the red meat industry.
The Canadian meat industry is facing a significant financial threat in the form of shifting trade dynamics. With this threat, however, comes a pivotal moment to enhance the industry’s long-term competitiveness. The following measures focus on implementable solutions which strengthen the resilience of Canadian meat producers and processors, as well as those who provide services to the industry.
Click here to Download CMC’s full list of competitivness measures
