CMC represents its members on issues relating to market access, trade, labour and government relations. CMC’s goal is to protect its members’ ability to remain competitive, to grow and innovate. All while furthering the growth of the red meat sector and serving new and rising export markets.

Advocacy is critical to the success of any industry. At times it’s done to achieve specific objectives; more often, effective advocacy is used to prevent the implementation of a policy that could be detrimental to industry before it is put in place.

Advocacy – making a difference


Our industry is not one where the government has it top of mind – It should.

CMC members represent a large sector within the agriculture community.

CMC members generate significant revenue for the government both directly and indirectly.

CMC members are key exporters and sell products throughout the world providing leverage to government through these export relationships.

CMC members employ thousands of Canadians.

CMC members are major employers in urban and rural communities across Canada.

CMC staff, Marie-France MacKinnon and Chris Nash and Board Member, Henry Mizrahi, Lesters Food met with the Honourable Ginette Petitpas Taylor, Canada’s Minister of Health in April 2018 to discuss stronger collaboration between Health Canada and the meat industry.

CMC Director of Beef, Kim O’Neil was in Santiago, Chile with former Minister of International Trade, the Honourable François-Philippe Champagne for the historic signing of the CPTPP.

CMC President Chris White providing testimony at the Senate’s Standing Committee on Agriculture and Forestry March 2018.


CMC is an effective advocate for its members. CMC understands the Ottawa environment and has a clear sense of the broader policy objectives of government. In turn, government recognizes these strengths and knows that CMC members can help them deliver on their policies.

    • CMC is methodical and research-based in it’s approach.
    • CMC connects regularly with key decision makers, elected and non-elected.

    • CMC has a strong policy and regulatory capacity that can provide government with strategic and cogent advice.

    • CMC can bring other stakeholders in as partners on files with government to ensure a stronger and more informed industry position for government to consider.

    • CMC ensures that government hears directly from its members when needed and provides government with the most current data and market intelligence available from members.