Canadians love and appreciate their meat. Where taste and nutrition are considered – nothing is the same as meat.
We encourage Canadians to be aware of what they are buying and not mistake other products for meat. Some plant-based proteins now on the market seek to imitate meat, we see this imitation as the highest form of flattery. Only animal products, however, naturally contain Vitamin B12, the most absorbable form of iron and contain complete protein with all the amino acids needed for good health.
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On average, Canadians consume a moderate amount of red meat, and similar amounts compared with Mediterranean countries often cited as the gold standard for a healthy balance of vegetables, fruits, meats and grains |  |
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A recent Ipsos poll (September 2017) shows that 4 out of 5 Canadians understand the important role meat plays in our diets. The majority of Canadians (73%) know that protein from animal foods gives us all the amino acids our bodies need and that meat contains essential nutrients like iron |  |
As Canadians we are fortunate to have a wide range of protein options, but meat is still the ideal source.
To get the same amount of protein in one small serving of lean beef (75 g) you need to eat about 7 tablespoons of peanut butter.
To get the same amount of protein in 2 ½ slices of lean deli ham you need to eat about 1 ½ cups of black beans
